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The impact of tabloidization on news content published in the Standard Newspaper

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dc.contributor.author Kinyanjui, Benjamin Mbatia
dc.date.issued 2016-05
dc.date.accessioned 2019-03-11T11:53:18Z
dc.date.available 2019-03-11T11:53:18Z
dc.description.abstract The inception of the standard newspaper in 1902, that was done to serve media interest of the colonial white settlers, marked the birth of the print media in Kenya. Today the sector has expanded, the number of officially recognized newspapers growing to 14 including dailies and weeklies. This growth has been accompanied by an increase in tabloidization of news content. This study has examined the national news section of the standard newspaper, to establish presence and trends in tabloidization. The three objectives of the study were; to establish the coverage of soft news in space normally reserved for hard news; to trace and analyze tabloid layout in the same space and finally to trace any tabloidization of language and style in the same pages. The researcher analysed the first ten pages of the chosen 15 editions of the Standard newspaper, covering five issues each in the first week of March for the years 1995, 2005 and 2015. The justification of this study is the fact that mainstream newspapers like the Standard are leaning more on entertainment news at the expense of their main role which is to inform and educate the public. This trend often termed as tabloidization is assumed to have a negative influence on the readership. Using the content analysis method, the researcher approached the study against the background of the agenda setting theory as proposed by Mc Combs and Maxwell. The research instruments employed purposive sampling of editions of the Standard newspaper to analyze tabloidization of content, layout and style. Tabloidized elements were isolated using the cording system of Krippendorf (1980). Inter-subjectivity of the units of analysis was factored in for the cases where several indicators of tabloidization overlapped in the same analyzed item. The study established a rise in tabloidization of all the three chosen indicators, namely content, layout and style in the Standard newspaper published in 1995, 2005 and 2015. The study highlighted the role of the tabloid media in increasingly shifting the focus of newspaper readers from objective news content to cultural news that focuses on entertainment. This study has made an original contribution in the empirical knowledge of tabloidization in Kenya, an area that has not been sufficiently researched on as evident in the review of related literature. en_US
dc.language.iso en en_US
dc.publisher Egerton University en_US
dc.subject Tabloidization -- News content en_US
dc.title The impact of tabloidization on news content published in the Standard Newspaper en_US
dc.type Thesis en_US

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